To have a successful career in music, you need three things: Product (your music and merchandise), Service (your live show), and Marketing (without which you are certain to fail). There are countless books out there on the subject of music marketing, and let me tell you, I have consumed many. THIS BOOK IS ALL YOU NEED. Over 700 pages - you could have a team of minions working full-time carrying out all the ideas, tips, and tricks that are in this book. That's why it's so great! EVERYTHING you need is in ONE place - THIS BOOK. For YEARS to come. I promise you, it is that comprehensive. Breadth, Depth, and Clinical Application. It is ALL here, with no B.S. These are strategies and tactics that are being used on a daily basis in the real world.Feeling overwhelmed? So was I. Here's what you should do: get out your yellow highlighter, red ink pen, and pencil, and read through the entire book once. Get ready to take notes in the margins, in the front and back pages of the book, maybe start a document with your ideas. THEN, go back, after reading the ENTIRE book, and re-read your highlighted and underlined parts. That's when you start crafting your overall Music Marketing Strategy. The reason it's necessary to cover everything, is because you want to have a holistic, comprehensive music marketing plan. And you can't do that if you haven't covered all the different aspects that are possible. In fact, skipping some chapters may lead you to do things that might be unnecessary or irrelevant if you haven't covered the entire book first. "Figuring out how to combine everything is what makes your personal strategy your own sculpture" (page 20).Not only does this book show and tell you how to build your fan base, it also gives you HOPE. If you don't know what you're doing, or maybe you THINK you know what to do, I promise you, this book will become your new BIBLE of go-to information. It gives you HOPE because you see that there are so many avenues to reach people, that have been proven to work, after a while you will start to think, "wow, even if I just do SOME of these things, I should get some results". It will truly open your eyes to all of the amazing things that are possible, if you just put in the work. And I would daresay that you can probably think of musicians in the marketplace who might not have the best music, but they just had great marketing. What if you have both?Do yourself a favor. BUY THIS BOOK, READ IT, AND IMPLEMENT.